PSA: October is National Dental Hygiene Month. And since brushing your teeth is a non-negotiable, we’ve rounded up some luxury oral care products that make dental hygiene a little more exciting. Because let’s face it, brushing and flossing aren’t the sexiest steps in your routine.

But what was once a boring category of perfunctory products, new brands are giving the oral care space a modern makeover with high-tech brushes, chic toothpastes, pretty bottles, and some completely new products — all of which are designed to make you want to take pride in your teeth. From yummy flavors of coconut oil-infused floss to a very fancy app-connected toothbrush, allow these items to help you create healthier oral care habits.