Though it’s easy to associate October with the autumnal hues of changing leaves, it has another unforgettable color association: pink. The shade is a symbol of National Breast Cancer Awareness Month, an annual campaign to raise awareness of the disease, which affects 1 in 8 American women, and funds for finding a cure and supporting those diagnosed. This presents the perfect opportunity to shop for a cause, since some of your favorite brands are making major donations to incredible breast cancer research nonprofits.

So, here’s an idea: Buy a charitable gift for girlfriend this month and remind her to do a breast self-exam every month that follows. (Because early detection has been shown to increase 5-year survival rates by up to 99 percent.) Or, of course, you can treat yourself and support the cause by stocking up on limited editions you love. Either way, your purchase will make an impact. Below, 12 breast cancer awareness products you’ll be happy to buy.