Beauty ads have long been sources of unachievable aspiration, idolizing youth and inevitably shaming anyone who exists outside their rigid idea of beauty. The supple-skinned models in these images alienate large swaths of women — particularly, those who show signs of natural aging (a beautiful thing, mind you). So when Victoria Beckham started her makeup line at 45 years old, she was on a mission to change this narrative.
In her cover story for autumn/winter 2019 issue of Glamour UK, the designer opened up about how starting her business helped her embrace aging. In the campaign images for Victoria Beckham Beauty, which launches this month, Beckham insisted on minimal retouching. And on her Glamour cover, the mom of four puts her wrinkles front and center. “What’s real and what’s not has become so blurred with Photoshop,” Beckham told the magazine. “I believe people want to see pictures that are real. I want to tell people to own who you are. Yes, we – and I – have wrinkles, and that’s OK!”
View this post on Instagram
COVER 2: The biannual Autumn/Winter issue of GLAMOUR is finally here and starring our all-time icon @victoriabeckham in a GLOBAL exclusive. In our cover interview, VB talks about how her new launch @victoriabeckhambeauty has taught her to embrace herself and her wrinkles, how her own bullying experiences empowered her and much MUCH more. All three collectable VB covers will be on sale from Thursday. We hope you love it as much as we do. Editor-in-Chief: @deborah_joseph Creative Director: @dlye Interview: @joshsmithhosts Photographer: @Janwelters_official Styling: @rebeccacorbinmurray Makeup: @wendyrowe Hair: @alainpichonhair Victoria’s skin look created using her skincare range launching in November on @victoriabeckhambeauty
Beckham continued: “I also hate seeing the words ‘anti-aging’ and ‘anti-wrinkle’ [on product – what is that about? It should just be about having the best skin you can have.” These words, if fact, have a direct effect on how women views themselves. Mounting research shows that women are starting to turn to “anti-wrinkle” products younger and younger and that women as young as 25 years old admit that they “regularly” worry about signs of aging.
Not only is her brand inevitably helping other women feel confident in their skin, Beckham has also found a new strength within herself. “There’s something really liberating about embracing who I am at 45 years old and owning it, feeling confident, feeling content. Doing beauty has really helped with that – it’s been very liberating,” Beckham said. “I want to spread the word that everybody should feel like the best version of themselves. To look after what you have.”
View this post on Instagram
Victoria Beckham Beauty currently consists of eye pigments and liners, available online from $26 to $54, but will soon launch other categories such as lips and skin. It’s her first solo beauty venture since her collaboration with Estee Lauder in 2017.
You might also like: Jennifer Lopez, 50, Looks Better Than Ever In Her Latest Swimsuit Photo