'Coquette Cheeks' Are Bringing The Rosy, Feminine Trend To 2024

Coquette makeup has been gracing the faces of trendsetters everywhere, and 2024 is going to be all about bringing this trend to the cheeks. If you're not sure what this look is about, think lots of pink, blurred lips, and wispy eyelashes. "Coquette aesthetic to me is a flirty, girly, simple glam featuring pink hues and doll-like softness to the skin. A coquette is the embodiment of a flirtatious, feminine beauty who grabs the attention and hearts of men and doesn't stick around for too long," makeup artist Judi Gabbay told NewBeauty of the aesthetic. To nail coquette makeup, you'll need blush — and a lot of it. CEO of Ciaté London Charlotte Knight added to NewBeauty, "I would opt for an illuminating blush to ensure you keep a glowy complexion, and you want to apply this to the apples of the cheek to create a full, round shape."

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Remember, this style of makeup isn't about looking snatched, so forget about heavy contouring. You'll want to resemble a cherubic doll, so blush placement is important. So, ready to give your cheeks a coquettish look? Whip out your favorite pink blush and get ready to dazzle people with your most flirtatious smile.

Give your cheeks a diffused glow

Coquette cheeks should look so soft and airy that it's hard to tell where they begin and end. For a feathery dusting, run a large fluffy brush over a pan of powder blush and sweep the color across your cheeks. Focus on the center first, and then blend outward and up toward your lower eye lids. Finally, blur out any hard edges you see until you get that soft, frostbitten look.

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Amp up your coquettish cheeks with W-shaped blush

While the main focus of coquettish blush is on the apples of the cheeks, some color on the bridge of your nose gives your face doll-like demeanor. Try the W-shaped trick popularized on TikTok, as it can alter your whole look. This method works best with a cream or liquid blush, so make sure you have one on hand. And, of course, remember to blend the color out with a makeup sponge.

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Try placing your blush higher on the cheeks

Coquettish cheeks usually have the blush on the center of the face, but if you want to change things up a bit, try placing the color high on the cheekbones and toward your temples. For an even more seductive look, blend your blush into your eyeshadow, creating a seamless blend of pink makeup.

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Highlighter makes coquette cheeks stand out even more

An overly matte blush can make coquette makeup look too flat. After all, if you look at dolls, they have a glass-like sheen to their faces. To make your face look luminous, add some liquid highlighter to the high points of your cheeks. For beautiful extra shine, add a dot or two on the tip of your nose and your cupid's bow.

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Enhance your coquette cheeks with faux freckles

It's undeniable that freckles have been the accessory for faces as of late. Whether makeup lovers choose to let their natural ones peek under their makeup or use liquid liner to get the best faux freckles ever, there's no arguing that they add a flirtatious vibe. After applying foundation and your coquette blush, makeup artist Nour Agha suggests using a brow pencil to sprinkle on some dots (via Women's Health). After applying, tap the fake freckles with your fingers to give them a natural, diffused look.

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